50 Day Count Down to the British Motor Yacht Show 2025

With just 50 days remaining until the 2025 British Motor Yacht Show, excitement is building as the line-up of exclusive premieres continues to grow. This year’s showcase at Premier’s Swanwick Marina promises to be the most impressive yet, featuring nine UK debuts and one world premiere – further cementing its reputation as the UK’s most prestigious luxury motor yacht event.

Exclusive Premieres: A First Look at the Future of Yachting

Among the latest models confirmed is Sunseeker’s all-new Manhattan 68 (2025), making its highly anticipated UK debut alongside the previously announced Sunseeker Predator 55. As a founding partner of the show, Sunseeker remains at the forefront of cutting-edge design and craftsmanship, and its presence at Swanwick Marina is always a highlight.

Argo Yachting is set to impress with the UK debut of the Saxdor 340 GTWA, adding to its strong showcase of luxury vessels. Other exciting UK premieres include the Axopar 29 CCX, Bavaria SR35 HT and SR38 HT, Fjord 39XP, Virtue V10 Cabin, and the Rib-X International Phaeton 760—making its world debut at the event. These join the previously announced Bellini Astor 36 and Pearl 63, ensuring a stellar display of innovation and excellence in luxury motor yacht design.

An Unrivalled Showcase from Industry Giants

Taking place from 15 – 18 May 2025 on the picturesque River Hamble, this appointment-only event offers serious buyers and industry professionals an exclusive opportunity to experience the latest advancements in motor yachting.

Sponsored by CGI Finance and Sevenstar Yacht Transport, the 2025 show will see the founding partners—Fairline, Princess, and Sunseeker – present their most spectacular displays to date:

  • Sunseeker will unveil an impressive 10 yachts, including the Superhawk 55, Predator 55, Manhattan 55, 65 Sport Yacht, Manhattan 68 (2025), Predator 75, 75 Sport Yacht, 76 Yacht, 88 Yacht, and the 90 Ocean.
  • Fairline will showcase a stellar collection featuring the Targa 45 Open, Targa 40, Targa 45 GT, Squadron 58, and the F-Line 33.
  • Princess, celebrating its 60th anniversary, will present a standout line-up including the Princess Y7, Princess S65, Princess V55, Princess V50 Deck, Princess F65, and the Princess V40.

Adding to the excitement, Approved Boats will host its most extensive showcase yet, including the show debut of Absolute Yachts, while Sanlorenzo Yachts UK is set to deliver its most significant UK display to date.

Ashore: A Curated Luxury Lifestyle Experience

Beyond the water, the British Motor Yacht Show is expanding its curated selection of premium brands and marine innovators, bringing a refined lifestyle experience to attendees.

New exhibitors for 2025 include:

  • Aquadeck – Specialists in state-of-the-art synthetic teak decking solutions.
  • Nautafix Global – Innovators in marine maintenance and repair technologies.
  • Permateek – A leading name in sustainable, high-performance marine decking.
  • Meridien Modena Ferrari – Adding a touch of automotive luxury with the latest high-performance models from Ferrari.

These exhibitors will join Premier Marinas, Premier Marine Insurance, Global Marine, and Premier Agapi Boat Club to offer a comprehensive selection of premium marine services.

A Private and Personalised Buying Experience

Unlike larger public boat shows, the British Motor Yacht Show offers a bespoke, appointment-only experience for serious buyers. Guests have the opportunity to engage directly with yacht manufacturers and brokers in a private, relaxed setting—allowing for in-depth discussions and personalised viewings.

For an even more tailored experience, registered attendees can connect with exhibitors ahead of the show to arrange exclusive viewings and explore ownership options with industry experts. With demand expected to be high, early registration is strongly recommended.

The 2025 British Motor Yacht Show: A Must-Attend Event for Luxury Yachting Enthusiasts

Graham Bristowe, General Manager of Premier Marinas Swanwick, commented:

“The British Motor Yacht Show continues to set the standard as the UK’s premier event for serious buyers of luxury motor yachts. With a record number of UK debuts, exclusive showcases from industry giants, and an exceptional selection of premium brands ashore, the 2025 show promises to be our most spectacular yet. We look forward to welcoming guests to Premier’s Swanwick Marina for an unparalleled showcase of design, craftsmanship, and innovation.”

Don’t miss out on this exclusive opportunity to experience the pinnacle of luxury motor yachting.

For more information and to register for priority access click here.

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