Founding Partner Spotlight: Premier Marinas
One berth, a whole South Coast network: Premier Marinas expands its cruising opportunities
With six additional marinas joining its network in 2026, Premier Marinas is opening up more of the South Coast to berth holders, while continuing preparations to host the British Motor Yacht Show at Premier’s Swanwick Marina in May 2027.
Premier Marinas has significantly expanded its marina network, creating new cruising opportunities for boat owners across the South Coast, from Cornwall and Devon to Hampshire, Sussex and the Isle of Wight.
The expansion follows Premier’s acquisition of Boatfolk in September 2025 and the Dart Marina Group in April 2026.
Haslar, Deacons, East Cowes, Portland, Weymouth and Dartmouth have subsequently joined the Premier network, adding new destinations and strengthening its position as a leading marina operator on Britain’s southern coastline.
One berth. A whole South Coast network.
For berth holders, the expansion brings practical benefits.
Premier’s One berth. A whole South Coast network. proposition gives customers access to a growing collection of marina destinations, supported by its Premier Advantage benefits programme.
The scheme includes complimentary visitor nights and unlimited day visits at participating locations, creating opportunities to explore new cruising grounds while retaining the convenience of a home berth.
The benefits are already being used extensively. Between October 2025 and August 2026, Premier recorded more than 37,000 complimentary visitor nights across its network, representing an estimated £1.6 million in visitor berthing value.
With destinations including Falmouth, Dartmouth, Portland, East Cowes, Swanwick, Chichester and Brighton, the expanded network offers boat owners greater flexibility when planning coastal passages, weekends away and longer cruising itineraries.
Premier’s Swanwick Marina: home of the British Motor Yacht Show
Situated on the River Hamble, Premier’s Swanwick Marina has hosted the British Motor Yacht Show since its inception in 2013.
As one of the show’s four founding partners, Premier Marinas plays an important role in delivering the event, providing the marina infrastructure, shoreside facilities and operational expertise that bring exhibitors and visitors together.
The location offers direct access to the Solent, making it a natural setting for a showcase of leading British and international motor yacht brands.
In 2026, the British Motor Yacht Show achieved record attendance, with more than 70 yachts on display and its largest-ever ashore exhibitor line-up.
Looking ahead to the British Motor Yacht Show 2027
The British Motor Yacht Show returns to Premier’s Swanwick Marina from Thursday 20 to Sunday 23 May 2027, bringing together founding partners Premier Marinas, Fairline, Princess and Sunseeker alongside a growing line-up of leading British and international motor yacht brands.
As Premier continues to develop its marina network, Swanwick Marina remains an established destination for the show, welcoming visitors to explore the latest motor yachts, meet exhibitors and discover more about life on the water.
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