Princess Yachts

Princess Yachts is a proud partner of the British Motor Yacht Show, hosted at its home marina, Swanwick Marina.

Princess Yachts Limited epitomises the best of British manufacturing, from its quality craftsmanship, design and engineering pedigree, to the refined elegant and luxury interior styling of its craft. The result blends cutting-edge technology with traditional craftsmanship to set new standards in performance, evident across the Princess range of sophisticated F and Y flybridge motor yachts, dynamic V Class sports yachts, ground-breaking S Class sportbridge yachts, and our flagship X ‘Superfly’ yachts.

The Princess reputation for design, engineering and manufacturing excellence has earned the company global appeal and established it as a truly international brand. Princess Motor Yacht Sales operates in the UK and Ireland, Channel Islands, Spain (Malaga and Balearic Islands), Portugal, Turkey, Germany and Switzerland.

Argo Nautical Limited, trading as Princess Motor Yacht Sales, has been established for over 50 years. Dedicated to the Princess brand, the company is the oldest and largest distributor for the Princess range of luxury motor yachts in the world.

Argo Yachting was launched in 2018 as the sibling to Princess Motor Yacht Sales, a distributor of Princess Yachts since 1965. With over half a century of expertise in high-end motor yacht sales and an extensive network across Europe, Argo Yachting set sail with a mission; to redefine the essence of yacht sales and to provide an unparalleled experience from initial contact and beyond. Over the years, Argo Yachting has evolved from being solely a yacht broker into a more comprehensive yacht sales business, selling both new and used yachts within an ever-increasing portfolio, including craft from simple day boats, to luxury motor yachts and superyachts. At the core of Argo Yachting lies its aftersales division, a hub boasting over 40 seasoned marine technicians, an exclusive concierge service, and a collective experience of over 667 years in the marine industry. From routine maintenance and parts supply to retrofit services, these elements seamlessly integrate into the intrinsic fabric of the Argo ownership experience. Conveniently located at Swanwick Marina, Argo Yachting now has Chris-Craft, Saxdor, Pardo and Galeon within its new yacht portfolio. In 2023, Wider and Greenline joined the collection, bringing a new type of hybrid technology for the more environmentally conscious owner.