Why exhibitors choose the British Motor Yacht Show

Now entering its 13th edition, the British Motor Yacht Show has become a defining date in the British marine calendar – a place where the world’s leading motor yacht brands connect with a discerning audience of serious buyers in a relaxed yet professional setting.

Held at Premier’s Swanwick Marina on the River Hamble, Hampshire, the event unites heritage, innovation and opportunity – and, as exhibitor feedback shows, it’s a show that consistently delivers results.

A show that delivers measurable results

In the 2025 exhibitor survey, over 90% of respondents confirmed they plan to return in 2026, and more than 80% of respondents reported they generated sales or leads during the event.

Those results reflect a show that is appointment-led but open-access – striking the perfect balance between exclusivity and accessibility. Each meeting, viewing and conversation is designed to be meaningful.

As one exhibitor commented, “It’s a show where the people who step aboard are genuinely interested – they’ve come to buy, not just browse.”

Another added, “The event attracts visitors with real buying power – it’s focused, personal and effective.”

Why exhibitors come back

When asked why they choose to exhibit at the British Motor Yacht Show, several clear themes emerged:

• Meeting new customers and qualified buyers remains the top driver.
• Many see the show as the ideal stage to showcase new models and product launches to the UK market
• Others cite its ability to raise brand awareness within a premium audience.
• The location and clientele of Premier’s Swanwick Marina are repeatedly praised – a perfect blend of accessibility and prestige.
• And for many, previous success at the show is reason enough to return.

One exhibitor summed it up simply: “It’s the right show, in the right place, with the right kind of visitors.”

Quality over quantity

Unlike larger, more commercial events, the British Motor Yacht Show prioritises quality over footfall – something consistently recognised in exhibitor feedback.

Participants praised the steady flow of qualified prospects, the manageable show size, and the calm environment that allows for one-on-one engagement.

For buyers, it’s a rare opportunity to explore the latest motor yachts afloat, directly on the water. For exhibitors, it’s a platform that encourages real conversations and informed decisions.

Built on collaboration

Founded in 2013 by Princess Motor Yacht Sales, Fairline, Sunseeker London Group and Premier Marinas, the British Motor Yacht Show remains a true industry collaboration.

Feedback is central to how the show evolves – from layout and visitor flow to marketing, communications, and digital.

Graham Bristowe, General Manager of Swanwick Marina and Show Director, explains:

“Each year we evolve the British Motor Yacht Show through direct collaboration with our exhibitors – from layout and digital booking to shared marketing opportunities. Their insight is what keeps the event moving forward.”

A platform that works

Marketing was another strong performer in 2025, with 88% of exhibitors rating it effective in attracting the right audience. Many credited the combined impact of social media, email campaigns, press coverage, and direct client invitations.

It’s this precise targeting, coupled with the show’s trusted brand reputation, that ensures each edition of British Motor Yacht Show continues to attract the right mix of visitors – from private owners and long-time enthusiasts to first-time buyers exploring the world of luxury motor yachts.

Looking ahead to 2026

The British Motor Yacht Show 2026 will take place from Thursday 14 to Sunday 17 May at Premier’s Swanwick Marina, bringing together leading boatbuilders, brokers and industry partners for four days of craftsmanship, conversation and connection.

Whether you’re launching a new model, expanding your client network or simply looking to align with the very best in British boatbuilding, the British Motor Yacht Show offers a proven, professional platform that delivers.

To enquire about exhibiting email [email protected]