Thank you to Sandbanks Life Magazine for featuring an interview with Graham Bristowe, Premier Swanwick’s Marina Manager, on what’s in store for the 2025 British Motor Yacht Show.
The British Motor Yacht Show: A world of luxury on the water
Ahead of the British Motor Yacht Show, 15–18 May, we spoke with Graham Bristowe, General Manager of Premier’s Swanwick Marina – the host venue for this exclusive event – to find out what attendees can expect this year.
Q: For those unfamiliar with the British Motor Yacht Show, what makes it special?
The British Motor Yacht Show is a unique event, designed to offer an exclusive and relaxed experience for those who appreciate the finest in luxury motor yachts. The show benefits from being curated by Premier Marinas in collaboration with Britain’s leading boat brands, Fairline, Princess, and Sunseeker. Unlike large-scale boat shows, which can feel overwhelming, this event is curated to provide a more intimate setting where visitors can explore world-class yachts, speak with industry experts and enjoy the stunning surroundings of Premier’s Swanwick Marina. It’s about quality over quantity – a place where serious buyers and motor boat aficionados alike can engage with the very best in motor yacht craftsmanship and innovation.
Q: What can visitors expect from this year’s show?
This year’s event, taking place from 15th to 18th May, promises an impressive line-up of some of the world’s most sought-after yachts. From sleek, high-performance motor yachts to elegant, spacious cruisers, there’s something for everyone with an eye for exceptional design and craftsmanship. Among the highlights are the UK debuts of the Sunseeker Predator 55 and the Pearl 63, as well as an exciting first look at the Bellini Astor 36 from Sebino Yachts. The show also welcomes new names such as Cockwells, M.i.Cats and Fleming Yachts, expanding its reputation as the must-visit luxury motor yacht showcase in the UK. Other brands on display will include Sanlorenzo, Bluegame, Axopar, Galeon, Pardo and XO Crossover.
Q: This show is held at Swanwick Marina. How does the location enhance the experience?
Premier’s Swanwick Marina, situated on the picturesque River Hamble, is the perfect setting for an event of this calibre. Unlike indoor exhibitions, where yachts are presented in artificial surroundings, here visitors can step aboard and truly experience the elegance, scale and engineering of each vessel in a real-world environment. The marina’s premium facilities complement the show beautifully, offering a seamless, high-end experience from the moment guests arrive.
Q: Is the show just for serious buyers or is there something for those simply looking to explore the luxury yachting world?
While the event attracts those considering a purchase, it is also a fantastic opportunity for anyone interested in luxury motor boating to experience the industry at its finest. Whether you’re new to yachting or simply love the idea of spending a day surrounded by stunning yachts and beautiful waterfront views, the show offers an inspiring glimpse into a world of adventure, freedom and sophisticated design.
Q: Beyond the yachts, what else can visitors enjoy?
The recently redeveloped Boathouse Swanwick is a must-visit. With its relaxed waterfront dining, coffee bar and outdoor terrace overlooking the marina, it’s the perfect place to soak up the atmosphere. Expect great food, a laid-back vibe and some of the best views on the south coast. And of course, with exhibitors on hand to discuss motor boat ownership, finance options and bespoke specifications, there’s a wealth of expertise available for those considering making their dream a reality.
Q: How can people attend?
Entry is free, but to ensure the best experience, we encourage visitors to register in advance at BritishMotorYachtShow.com, where they can also book individual appointments with exhibitors. Whether you’re a seasoned yacht owner or simply curious to explore, this show offers a truly special experience—one that brings the luxury yachting lifestyle to life.
Click here to register to attend.
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